QR Code Best Practices

Follow these best practices to create QR codes that are easy to scan, visually appealing, and effective in real-world applications.

1. Maintain Proper Size

QR codes should be large enough to scan easily. Recommended minimum size is 2 × 2 cm for print and 150 × 150 pixels for digital usage.

2. Use High Contrast

Ensure strong contrast between the QR code foreground and background. Dark code on a light background works best.

3. Add a Quiet Zone

Always leave a white margin (quiet zone) around the QR code. This ensures scanners can detect the edges accurately.

4. Choose the Right Type

Decide between static or dynamic QR codes based on your goals:

• Static QR codes for permanent, unchanging info
• Dynamic QR codes for marketing campaigns, analytics, and editable links

5. Test Before Distribution

Always test your QR codes on multiple devices and apps to ensure they scan correctly.

6. Use Branding (Optional)

You can customize QR codes with logos and colors, but ensure it does not affect scanability.

7. Placement Matters

Place QR codes in easily visible areas with enough space around them. Avoid placing them on curved surfaces or edges.

8. Track and Analyze (Dynamic Codes)

If you use dynamic QR codes, use analytics to monitor scan performance and optimize campaigns.

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